You might recall this website from this last Wednesday’s newsletter – RelationshipExplained.com. It’s a newly developed site in an evergreen niche that I’m currently selling.
In this teardown, I share enhancement that I recommend the new buyer to do. You could question why I wouldn’t just do the easy wins myself.
It’s a valid question, and the answer is simple: I have a large portfolio of websites and many projects related to The Website Flip that take up 90% of my time. I sell multiple times a year. That’s why I am known as the “website flipper” 🙂
This is what I cover in this report:
- Website overview
- Major highlights
- Competitor overview
- Easy wins to increase revenue and/or traffic
- Website valuation breakdown
- Actionable takeaways you can apply
Let’s get into it!
✅ Website Overview & Highlights
The website has had amazing growth over the last couple of years peaking at 120,000+ pageviews/mo according to Google Analytics.
Ahrefs shows a steady growth traffic curve but the estimations from Ahrefs traffic are significantly lower than reality.
Here’s the Google Analytics breakdown:
The domain was registered for the first time in January 2022, and the first piece of content was added soon after.
Since then, my team has published over 220 articles, which have amassed over 660,000 words of content. As of today, the website ranks for over 18,000 keywords.
This time, we opted for a slightly different approach to our content strategy. Instead of conducting traditional keyword research, which is mainly dominated by larger sites in our niche, we chose to focus on long-tail questions and answered them in a human-like manner.
Some of the questions were difficult to answer even for ChatGPT, such as “My boyfriend thinks I don’t love him. What should I do?”
Nonetheless, this strategy proved successful, and combined with a simple website design, the site recently surpassed 100,000 visitors per month.
Highlights
- Great growth curve, with the site going from 0 to more than 100k visitors per month in just under a year
- 220 well-written articles with the option of keeping the content team after the purchase
- Flawless on-page SEO and website design
Why is this site winning?
- Our unique approach to content strategy proved successful, as we focused on quality writing rather than traditional SEO methods. Despite this paradoxical approach, our site was able to establish a strong presence in search rankings.
- We implemented simple on-page SEO techniques and provided our writers with clear and easy-to-follow SOPs.
- The site has excellent user experience metrics with no unnecessary affiliate products being sold which some of our competitors lack
Top 3 Competitors
Here are similar competitors targeting the majority of the same keywords.
- RelationshipTalk.com – a simple 18-year-old Quora alike site 2ith 300k monthly traffic according to SimilarWeb
- MagnetOfSucces.com – 440k monthly traffic according to SimilarWeb, another simple site with physical and digital products as additional revenue source
- TheModernMan.com – 1.2M monthly traffic according to SimilarWeb, a large site dedicated to providing relationship advice for men
Let’s get into the easy wins to grow this specific website.
🔥 3 Easy Wins To Grow This Website
There are opportunities to significantly grow this brand. I break down the following easy wins:
- Improve backlink profile
- Add new revenue sources
- Double down on content production
Let’s get into it!
➡️ Win #1: Improve backlink profile
I haven’t actively pursued outreach for this site, and the best domain linking to it is TheWebsiteFlip.com. We included a link to this relationship site from the newsletter three days ago.
Although our site is doing well without any valuable backlinks, it’s still important to acquire niche-related links for a few reasons. First, the links will boost authority and thus traffic, and second, you can build relationships which will help market products if you plan to launch courses or e-books.
Personally, I would create a backlinking strategy in a few easy-to-follow steps:
- Hire a VA to crawl thousands of similar blogs and gather contacts to outreach to.
- Create a simple mailing funnel and start reaching out to those domains.
- Determine a comfortable price per link to pursue.
- Follow HARO prompts related to the niche and designate a specialized writer to handle this task.
- Compile a list of online and offline lifestyle magazines and offer to write a piece for them.
By following this strategy for at least six months, you can significantly increase the number of links pointing to the site.
➡️ Win #2: Pursue other revenue sources
Although Mediavine is currently the primary source of traffic for this site, I have a plan to diversify revenue streams over the next 12 months.
💰 Apply to lead generation affiliate programs
Firstly, I would pursue lead generation to online therapy sites such as BetterHelp.com, using a two-fold strategy that involves adding CTAs to relevant content and creating content around online counseling and couple therapy.
💰 Create a digital product similar to competitors
Second, I would add a digital product at a more reasonable price point than the current offerings of top competitors.
By analyzing what your competitors are selling, you can create a similar product with your own unique spin and at a better price point. See example offering above.
💰 Switch display ads provider
Third, I will consider changing the display ads provider from Mediavine to AdThrive to potentially increase revenue. If the difference is above 5% you should do it. Especially if you want to flip it soon.
Mediavine is obtaining a rather low RPM for this website. The website earns roughly $7 RPM and it should earn much more. AdThrive may be a better bet overall.
💰 Affiliate marketing for digital products
Lastly, affiliate marketing in the dating niche is extremely lucrative. I would target dating buying guide content and integrate dating affiliate links throughout the guide.
The average sale for this can range from $60-$150 per customer.
➡️ Win #3: Double down on the current content strategy
The current content strategy has proven to be successful and there are several new content silos that I would pursue for this site.
I would start by creating a series of articles on how to find lost love, including finding your first love, your love from spring break, and more. These are low hanging fruit topics.
Simultaneously, I would double down on content from both male and female perspectives. To do this, I would extract a list of 50 topics for each sex from famous subreddits and create content based on that.
Lastly, I would check out the subreddit r/AITA which provides an almost unlimited source of ideas for relationship articles. Therefore, I would create silos based on relationships between individuals and their mother-in-law, sister-in-law, and more.
🔥 Website Valuation
It’s easier to value this website since I have 100% of the data. Here are the revenue numbers:
- Last month: $874
- Last 3-mo average: $821
- Last 12-mo average: $408
My asking price $32,019, which is equivalent to 39X using the last 3-mo average. The site will continue to churn our $800+ per month going forward.
If you are interested in learning more, please fill out the form below to express interest. You will be connected with me directly to discuss the next steps, obtain the URL, and get added to Google Analytics.
👉 Actionable Takeaways
Here are actionable takeaways that you can apply to your niche website today:
- Your site may perform well without a strong backlink profile. But backlinks sure do help to build a moat against competitors and to signal to Google that you are worthy of being ranked.
- In large niches like this one, there are numerous monetization methods available. By analyzing your competitors and extracting their methods, you can generate a list of new ideas to expand your revenue sources.
- Double down on the strategies that work once you figure it out
