Deal Flow (June 14): 4 Websites, 4 Aged and 3 Branded Domains

This week’s deals feature 2 websites for sale from Empire Flippers and an off-market site in the food and tattoo niches and 2 websites from our private Facebook group in the gardening and pet niches. We also cover an aged domain in the motorcycle niche from Odys.

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🚀 Market Update

Our free DealFeed tool shows the following marketplace stats for this week:

• 388 online businesses for sale
• 77 new listings over the last 7 days
• 122 aged listings
• 195 listings had recent valuation changes
• 104 listings had recent changes in multiple
• Average monthly multiple is 30.48X

We analyze the best websites for sale this week below.

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Aged Domain: EvolveMotorcycles.com

Summary

Niche: Motorcycles

Source: Odys Global (see listing here)

Age: 2011 (12 Years)

Listed Price: $3,860

Ahrefs

Notable links: Wired, The Verge, Yahoo, Sierra Club, AutoBlog.com

Site History

This domain was used by a manufacturer of electric motorcycles and scooters that was started in 2011 in New York.

Here’s what the site looked like:

Growth Blueprint

The descriptive domain name and strong link profile with high authority links provide a good opportunity to build a niche site about electric motorcycles.

Here’s what you should do:

1. Publish articles about popular and low-competition topics related to electric motorcycles.
2. Publish articles about electric motorcycle brands and products.
3. Cover noteworthy news in the electric motorcycle industry.
4. Answer common questions about electric motorcycles
5. Create a directory of motorcycle dealers by state that sell electric motorcycles and scooters.

The most straightforward monetization opportunity in this niche would be display ads on informational content. As the site grows, you could develop partnerships with electric motorcycle companies to earn additional revenue from advertising and affiliate programs.

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Off-Market Site: Tattify.com

This is an off-market deal not available on any marketplaces. Interested buyers will be connected with the seller directly. Fill out the Google Form, if interested.

Summary

Niche: Tattoo

Source: The Website Flip

Revenue: Mediavine, Amazon Associates, and other affiliate networks

• June to date: $1,234 (projected $3,000+)
• Last-3-month average: $1,661
• Last 6-month average: $1,296
• Last 12-month average: $883

Listed Price: $63,118 (~38X of L3M average)

Ahrefs

Due Diligence Dashboard

Growth Blueprint

Highlights

• Tremendous traffic and revenue growth in the last 12 months (on pace to reach $3,000+ in June)
• 409 articles published with most articles written by an actual tattoo artist
• Traffic is well distributed with the top page getting 2.30% of the traffic.
• Expert writer included with the sale

Setbacks

• Three major active 301 redirects of similar niche-relevant sites (Inkedway.com, Tattoozza.com, Tattooset.com)
• Built on an expired domain
• Nonstandardized publishing practices (some articles formatted differently)

Easy Wins

• Add comparison tables to buying guides; this will increase CTR by 20% or more
• Add call-to-action buttons within reviews in guides
• Improve E-E-A-T by adding author boxes and expanding the About page with additional professional info about authors.
• Add internal links (this was not done at all)

Takeaway

This off-market site is a well-established site in the tattoo niche generating revenue from both display ads (39%) and affiliate commissions (61%).

It is currently on track to reach $3,000 or more in earnings this month. Traffic is well distributed among the top pages with a total of 409 articles published to date.

One drawback is the presence of three major 301 redirects from similar sites. Some content was migrated from one of the domains.

With three 301 redirects, you may want to evaluate each redirect to determine whether it makes sense to remove any in the future.

Valuation:

The site has been valued at $63,118, representing a 38X multiple over the L3M period. This short period is used because the site has had strong recent growth.

Interested? View P&L, screenshots

For full details, view:

• Current P&L

If you are interested in learning more, please fill out the form below to express interest. You will be connected with the seller directly to discuss the next steps and get added to Google Analytics.

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8-Year-Old Diet Site Making $2,746/mo on Empire Flippers

Summary

Niche: Food and Diet

Source: Empire Flippers (see listing)

Profit: $2,746/mo from Mediavine display ads and Amazon Associates

Asking Price: $104,343 at a 38X multiple using a 7-month average

Ahrefs

Due Diligence Dashboard

Growth Blueprint

Highlights

• Stable traffic during the specific valuation period (L7M)
• A great brandable domain name in a trending niche
• More than 700 pages published covering the niche
• Large majority of articles written by seller who has subject matter expertise
• Traffic is well distributed amongst top pages

Setbacks

• Year-over-year decline in sessions (-9%), RPMs (-25%), and revenue (50%)
• Built on the expired domain with most of the content transferred to this domain from different TLD with the same domain name (XYZ.io to XYZ.com)

Easy Wins

• Reach out to the Mediavine to see why is there a 25% RPM drop. If it is not fixable, replace it with Raptive (AdThrive).
• Add more affiliate content to the site (currently 99% revenue from display ads); given the niche, there are LARGE opportunities for affiliate content
• Update outdated content with new information regarding the niche (no new articles added in recent months)
• Develop a digital product (most competitors have some digital products like a cookbook, diet plans, etc.).

Takeaway

An interesting site in the evergreen diet/food niche with the domain name holding significant value.

While the traffic has remained relatively stable, experiencing only a 9% decrease in sessions year over year, the same cannot be said for revenue and RPMs. The domain history may pose a red flag for some.

However, there are many easy wins like reaching out to the display ads network to see why RPMs have dropped or just replacing it with AdThrive Raptive.

As it is solely monetized by display ads, the new owner should be aggressive with affiliate content and digital products which are popular in this niche.

Valuation: The site has been valued at $104,343 representing a 38X of monthly profits of $2,746 during the last 7 months. This unusual period is used to better represent a drop in the revenue during the last 12 months which is fair. As for the multiple, we suggest trying to negotiate it further down to 33-35X.

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🚀 Off-Market Sites

The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:

1. $282/mo Pet Niche Site: 4-year-old site earning $282 per month L12M average via Amazon and Ezoic. 234 articles published. Asking $7,200 at a 28X multiple.
2. $141/mo Gardening Niche Site: 2-year-old site earning $141 per month L6M average via Ezoic. 1767 articles published with 637 more articles ready. Asking $4,200 OBO at a 30X multiple.

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🚀 Aged & Brandable Domains

Aged domains currently bidding from $72 to $105 at the time of writing.

1. TheTipGarden.com: Was a crafting and lifestyle blog started in 2013. It has a DR of 33 and ranks for 1,312 keywords in the top 100 positions. Backlinks from Pinterest, HuffPost and Buzzfeed.
2. MaderaWineTrail.com: Started in 2011, this was a site about the wineries around Yosemite National Forest. DR of 54 ranking for 229 KWs. Backlinks from Wikipedia, TripAdvisor and BBC.
3. MealExchange.com: A Canadian site helping post-secondary students with food security. Started in 2001 with a DR of 44 and ranking for 58 KWs. Backlinks from CBC, Medium and UBC.

Branded domains bidding from $55 to $22,550 at the time of writing.

1. Jone.com
2. HealthAndEnergy.com
3. SeoUsa.com
4. PrivateHosting.com

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