Content is a critical component of any website. Content gets ranked and brings organic traffic to a website.
Proper content that is structured to rank AND entice users to continue reading can be bucketed as “copywriting”.
Copywriting is the article of structuring content that pulls in the reader. As website owners, that’s what we want to do.
Copywriting is time-consuming. Are there agencies that provide high-level copywriting services? Yes, there are.
I’ve battle-tested many of these services. For every service, you have to provide guidance on the structure you want. Once that is done, they can provide quality content.
Let’s break down the best services.
Use Clockwork Copy – Our Copywriting Service
My co-founder, Jimmy Wu, and I founded Clockwork Copy in response to a lack of affordable high-quality SEO copywriting services.
Virtually every service we tried was either too expensive to scale with or was a content mill churning out low-quality content that, at best, needed lots of editing, and at worst was completely unusable.
The launch of ChatGPT in November 2022 – and the thousands of AI copywriting tools that followed – only exacerbated this problem. People began to generate badly written, inaccurate, and unoriginal copy in bulk, while disreputable freelancers and agencies began to sell AI-generated articles without declaring their use of AI.
Jimmy and I set out on a mission to return professional standards to the SEO copywriting industry. The result was Clockwork Copy.
Our hand-picked, native-English writers deliver ready-to-publish, 100% original, human-written, SEO-optimized content for just $80 per thousand words.
Interested in trying our SEO copywriting service? Order a 1,000-word trial article.
The 5 Best SEO Copywriting Services
I’ve purchased content from many other SEO copywriting agencies.
In my experience, alongside my agency, Clockwork Copy, these five companies are the best SEO copywriting services to use when you want high-quality, search-engine-optimized content.
| Agency | Services Offered | Use of AI | Starting Price |
|---|---|---|---|
| Writing Studio | SEO copywriting and other writing services | No use of AI | From $0.15 per word |
| Strategically | Fully managed copywriting service | AI content is offered as a separate service | From $649 per month |
| FAT JOE | Content writing, SEO, digital PR, link building, design & video | No use of AI | From $0.05 per word |
| Draft | SEO copywriting and other writing services | AI for idea generation & brief creation only Separate AI tool also available. | From $0.10 per word |
| Crowd Content | SEO copywriting and other writing services | AI for idea generation & brief creation only | From $0.035 per word. Request a quote for managed services. |
1. Writing Studio
Founded by former personal trainer and experienced writer Philip Ghezelbash, Writing Studio has grown to become one of the leading SEO content writing agencies. The company employs more than 80 writers and 15 editors and has written content for high-profile publications like Healthline and banks.com.
Writing Studio offers virtually all kinds of written content, including SEO blog posts and articles, eBooks, product descriptions, scripts for videos and podcasts, technical writing, newsletters, white papers, and press releases.
The only types of content they won’t deliver are social media content, case studies, academic essays, and pitch decks.
I like that Writing Studio is transparent about the expertise of its writers, listing 53 industries where their writers have expert experience. Their communication is excellent and they are always happy to discuss the details of a project on a call, rather than restricting communication to email as some agencies do.
Writing Studio also offers a very reliable service. They give you an exact date and time when your content will be delivered and they have always been punctual in my experience.
Pricing:
- 1,000 – 10,000 words: $0.20 per word
- 10,000 – 100,000 words: $0.16 per word
- Over 100,000 words: $0.15 per word
2. Strategically
Strategically offers two different services, an AI content writer and a fully managed SEO content writing service. I’m going to focus on the latter, as this guide is about finding the best SEO copywriting service for your website, and in my opinion, that means no AI-generated content.
Strategically’s fully managed writing service pairs you with a dedicated writer who will learn about your target audience, tone of voice, and content goals. You’ll start with a kick-off call and then work closely to ensure your content lives up to expectations and succeeds in growing traffic to your website.
Unsurprisingly, this personal service isn’t cheap, with prices starting at $649 per month. However, for that, you get to work with a dedicated writer, request unlimited revisions, and enjoy a close working relationship that includes monthly calls to discuss your projects and offer feedback.
In addition to copywriting, Strategically also offers link building and other SEO services, which can be added to your managed service for an additional monthly fee.
Pricing:
- Fully managed service: From $649 per month.
- AI content writer: From $99 per month.
3. FATJOE
FAT JOE is much more than a copywriting service. It’s an all-in-one SEO platform that offers keyword research, content planning, link building, digital PR, and design & video services alongside content creation.
FAT JOE’s SEO copywriting services are split across two levels: Basic and Pro.
The Basic package gives you access to less experienced writers and includes a limited amount of subject research.
Personally, I would always choose the more premium Pro package, which includes higher-rated, more experienced writers, thorough research, help in creating topics, SEO optimization, and royalty-free images. The Pro package also allows you to choose which writers you work with.
All of FAT JOE’s writers are based in the US or UK and are vetted for quality and experience. Smaller projects are delivered within 48 hours and their service is exceptionally highly rated, with a score of 4.8 out of 5 from more than 1,300 customer reviews.
Pricing:
- Varies depending on word count and the number of articles. Use this calculator to work out the cost of your project.
4. Draft
Draft has a team of more than 1,000 writers working remotely in the US, Canada, the UK, Australia, and New Zealand. They rigorously vet their writers and only the top 1% are accepted. This ensures an extremely high standard of writing, with a less than 1% rewrite rate and a 4.8-star customer rating for Draft’s services.
Unlike some copywriting services, Draft doesn’t allow you to choose the writer you work with. Instead, you’ll be matched with a writer within 24 hours of submitting your content brief. Writers have expertise in a wide range of areas, but it’s worth contacting Draft before submitting your brief to check that they have a writer who can produce quality content in your niche.
Draft’s standard plan is priced at $0.10 per word, though fully managed services and bulk discounts are available upon request. The basic service includes article research, royalty-free images, unlimited revisions, and live chat support.
Reassuringly for anyone who hasn’t tried Draft before, they offer a money-back guarantee on your first 4,000 words of content. This means that if you’re not completely satisfied with the content you receive, you can get a refund of up to $400.
Draft also offers an AI tool, Draft AI, though this is a separate service. The use of AI by human writers is strictly limited to idea generation, brief building, and enabling collaboration between clients and writers. All written content is checked for AI and plagiarism using Copyscape.
Pricing:
- $0.10 per word, which equates to $100 per thousand words.
5. Crowd Content
Crowd Content lets you choose between two ways to find a copywriter. You can use their content marketplace, which gives you access to over 6,000 writers, or you can choose a fully managed content service.
The content marketplace follows a three-step process. You answer some straightforward questions about your content requirements and place your order. Next, a writer will claim your project and start writing. You can chat with your writer to discuss your project further or request changes. Finally, your finished content will be delivered ready for you to publish.
The fully managed content service gives you a dedicated content manager, who you will work closely with throughout your project. Your content manager will take control of the entire process, from the pre-project consultation call to developing your content briefs, choosing writers, creating content, and ensuring your content is ready to publish.
Crowd Content’s marketplace prices start at just $35 per thousand words. However, this is for the lowest quality level and I wouldn’t recommend sacrificing quality to save money.
If you’re serious about publishing the best SEO content on your website then you will need to choose the highest quality level, which costs $159 per thousand words, or select the managed service.
Managed service pricing varies from project to project. To get a price for your project, you will need to request a quote and discuss your requirements with one of Crowd Content’s content managers.
Pricing: Varies by quality score.
- 1-star: $0.035 per word, $35 per thousand words
- 2-star: $0.089 per word, $89 per thousand words
- 3-star: $0.119 per word, $119 per thousand words
- 4-star: $0.159 per word, $159 per thousand words
How to Choose the Best SEO Copywriting Service
You know that your website would benefit from the help of a copywriting service, but with so many services to choose from, how can you find the best SEO copywriting service to work with?
Even if you narrow your search to the agencies I’ve highlighted in this guide, you still need to compare the options in this shortlist and choose the best SEO copywriting service for you.
To help you make your decision, I recommend considering these 7 key factors:
- Content quality: Read example content, order trial articles and check case studies to get an understanding of the quality you can expect.
- Team expertise: A good copywriting service will share details of their team and their credentials. This includes the management team, account managers, and customer service agents, as well as the writers behind your SEO content.
- SEO knowledge: SEO copywriting requires more than just writing ability, your writer needs to understand SEO too. Look for genuine SEO experience and proven expertise that goes beyond simply inserting keywords into your content.
- Originality: It should go without saying that your content needs to be original, free of plagiarism, and not written by AI. Choose an agency that offers this guarantee and is transparent about its content creation policy and quality checks.
- Communication: Your SEO copywriting service needs to understand your brief, respond to your feedback, and offer great customer service. Look carefully at how well the agency communicates, including their response to questions you ask before placing your order.
- Reviews & reputation: Reading customer reviews, look for reputable testimonials, and seek out unbiased recommendations.
- Pricing: Budget matters and look for good value, but be prepared to pay for quality.
Final Thoughts
In a marketplace that is plagued with low-quality content mills, finding a trustworthy SEO copywriting service to produce exceptional content for your website can be a real challenge.
But great SEO copywriting services do exist.
Though it can be difficult and frustrating at times, the search to find the best SEO copywriting service to write for your website is well worth it. High-quality content has the potential to drive exponential growth in website traffic, deliver a fantastic ROI, and grow your revenue dramatically.
In my experience, these five agencies are the best SEO copywriting services available today:
- Writing Studio
- Strategically
- FATJOE
- Draft
- Crowd Content
I’m also extremely proud of the content produced by the talented team at my agency, Clockwork Copy. Thanks to the skill, dedication, and commitment of our writers, and the industry-leading standards we set, we’ve been able to establish Clockwork Copy as one of the very best SEO copywriting services in the market today.
