page title icon Wordpress Site Case Studies

We purchased an aged DR 51 domain in April 2020. The domain was a WordPress plugin. The goal is to build an authority website in the WordPress niche discussing themes, plugins, tips, and how-tos.

Get early access to case studies showing how we grow this asset

We share the highlights and the setbacks. No fluff. Actionable content guaranteed.

Update: This site was sold in December 2020 to a private buyer through our newsletter. we sold due to a few reasons: (1) we had other projects that needed our time, and (2) growth in this niche would take longer and with other opportunities, it did not make sense to continue investing.

Project Summary

As an experiment, in March 2020, we acquired an aged expired domain for $4,000. The domain has an AHREFs domain rating of 57 with backlinks from Stack Overflow, Theme Forest, Elegant Themes, Search Engine Journal, among others. The goal is to build-up an authority website discussing all things Wordpress. The website is still in growth mode with minimal revenue.

Make sure to read the detailed guide on buying an aged domain.

Case Studies

Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports: