This week featuring:

1 – Have you heard of the Starbucks effect?

2 – Two Top Tweets of the week

3 – Three Productivity Tips

4 – Four Growth Tips

→Including: Why Your 2005 Keyword Strategy Doesn’t Work in 2015

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Answer to One Question

8 Surprising Real-Estate Tips

Looking to buy a home? It’s better to:

1. Be on a “Way” than a “Street”
2. Pick a female real-estate agent
3. Try to be close to a Starbucks

Why?

Read more.

Two Top Tweets

1 – 24K Shares: PepsiCo Exec Has Tough Words for Agencies

Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped.

Those statements were among the declarations made Wednesday by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, Fla. Read more.

2 – 193K Views: Confessions of a Google Spammer

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.

This blog post will tell you exactly why… Read more.

Three Productivity Tips

There are 1,440 minutes in a day. Here’s how the most successful people on the planet make the most of them:

1 – 5.2K Shares: Time-Management Tips From 8 Self-Made Billionaires

When I first heard about Kevin Kruse’s new book 15 Secrets Successful People Know About Time Management, I was intrigued. In it, he interviews seven billionaires, 13 Olympic athletes, and 239 entrepreneurs. The book was an easy read; it didn’t disappoint.

What stood out to me, in particular, were these time-management tips from some of the most successful people on the planet. Read more.

And, more from the experts:

2- 1.1K Shares: 30 Experts Share Their Best Productivity Tips

Want a boost for your day?

These productivity experts have each shared their best tip to give you a jumpstart. The time you invest in reading these will pay off in dividends as you apply the ideas to your daily routine. Read more.

After reading all these tips, I’m ready for a vacation:

3 – 5 Science-Backed Tips for Better Vacations

When it comes to planning your vacation, you probably consult friends and family for ideas, possibly read some online reviews, maybe flip through a travel magazine or two. But what’s one source you’re probably not looking to for advice? Scientists. Read more.

Four Social Media Growth Hacks

1 – Popular on dlvr.it’s Twitter feed: 11 Totally Awesome Websites To Source FREE Images

The more we consult with clients, the more frequently we are asked about imagery to be used in blogs and on websites. Do any of these questions sound familiar?

“Where do I find good images for my site?”

“How can I make sure I don’t get in trouble for the images I use?”

“How much do I have to pay for images? Wait…I can download images for free?! Where?”

Read more.

2 – 2.2K Shares: How Your Keyword Strategy is Failing You (And How to Fix It)

 3 – 3.5K Shares: How to Use 360-Degree Video in Your Social Media Marketing

Are you using video on your social channels?

Have you thought about 360-degree videos? 360 videos produce more engagement and message retention than normal videos. In this article, you’ll discover how to create a 360 video and use it for your business. Read more.

4 – 10 real estate marketing trends to keep an eye on in 2016

Just when you thought you were too close to a Starbucks…Nearly everywhere you turn, you hear news of the rebounding housing market. Not only is it bouncing back, but it’s also making a huge comeback with new owners and investors getting into the market. Here are the top 10 trends you can expect to see in 2016. Read more.

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What’s on your mind?

Read any GREAT articles lately?

Have and social media tips?

Share!

The post Social Media Roundup [Week of November 1, 2015] appeared first on dlvr.it | blog.

Not surprising, just yesterday it was reported that Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months with the millennials (anyone born after 1980) leading the charge.

Instagram and Real Estate Social Media Marketing

If you haven’t heard, photos and video control the web and they need to dominate your social media posts – and that is especially true in real estate.  Without photos, who would come see any of your properties? This is where Instagram and social media come into play. Although it was designed to help people connect through photography, Instagram has launched outside of the social sphere and into businesses – including real estate.

In real estate, being the expert in your local market from the local deli, the best place to get a cup of coffee, to where the school district lines are help position you as the local authority. Everything you do in social is helping to build your brand. So what is your brand?

It’s easy to be ‘all things to all people’ but it’s even more valuable to be focused on what you are good at and enjoy. Typically, agents who focus on their core community where they live love and breathe – this is where they find true success.

Use Instagram to Take 30 Photos in 30 Days

Like Foursquare, Instagram is its own unique network and it is supremely easy to build a local brand on Instagram using photos you take around your community. Try taking “30 Photos in 30 Days.”

The concept is this: what if you spend a few hours driving around your community and you took 30 amazing photos – the local park, the historic building, the Main Street sign, etc. Then you took those 30 photos and “Instagrammed” them – there you now have 30 days of amazing LOCAL content that you can also share onto your other networks – Facebook, Twitter and G+.

How to Repurpose Instagram Content

An RSS feed of your Instagram content will provide flexibility to extend the reach of your images and video taken inside the app. Read more on: How to Create an Instagram RSS Feed and 3 Ways it can Instantly Boost Traffic

How to Avoid Becoming Obsolete – Keep Up with the Millennials

The need for real estate professionals to adapt to changing technology is critical to assist the next generation of home buyers – the millennials or first-time home buyers. They are my children and trust me; they are using social media.  Gone are the days when you can sit back and wait for customers to walk in.  According to Pew Internet Research, Instagram resonates with Millennial consumers more than any other age group.

Don’t just listen to me.  This infographic from Infographic Labs gives the insides and outs of Instagram:

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Is Instagram part of your real estate social media plan? Tell us about your success or struggles.

The post How to Incorporate Instagram in a Real Estate Social Media Plan appeared first on dlvr.it | blog.

In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about after the sale? How much time and energy are you devoting to keeping both parties engaged?  Once the paperwork is signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways.

The tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to scale social media, increase their referral network and attract buyers.

Local Real Estate Marketing Tips

How to Become the Local Expert – Create, Curate and Share Local Content

Are you selling your neighborhood? The community? You are well positioned to become an expert in your niche community.

For real estate agents, building a hyper-local news presence is a great way to provide a public service and connect with their community, said Pat Kitano Founder of The Breaking News Network and local real estate marketing expert.

Share information on the projects local schools are doing, tweet about the new restaurant opening up, and take pictures of the local parade or farmers market. Spread good news stories on how great the neighborhood is and how well you know it. Think of the information potential buyers may want to know about and give a reason for customers to keep following you after the sale. Christine Curran of Curran & Woolsey Real Estate Team added,

We are exploring and analyzing what folks want to see / hear from realtors.  Hot topics are LOCAL market trends (as opposed to national), current mortgage trends, school statistics, community events, and the all important food and restaurant scene.  Quite an array of topics, but all essential.

You will need to spend a little time up front devoted to finding the right content sources. We’ve include a few below to give you a head start. Once the initial work is done though, dlvr.it kicks in to help you scale.

Step1. Find good local sources of content

News and Information Sources: Patch by AOL, Topix, Google News, The Breaking News Network, Everyblock, your local newspaper.

Bloggers and Social Media Sources: Use Twellowhood to find local bloggers and twitter accounts as a source of news or to follow.

Google Alerts: Create an alert for your city, neighborhood, or zip code

Step 2. Filter and share

Each news source listed above has an RSS feed.  Use dlvr.it to filter the content from the RSS feed to extract the exact content you want to share. You can use dlvr.it to combine one or more sources into a ‘route’ that you set-up with your social media destinations. When a new story is found from within your source(s), dlvr.it will look to see if it matches your filters.  If it does, dlvr.it will send it to your social media accounts –  Twitter, Facebook, Google+ etc.

You can also pull content from a Twitter account. This is especially useful if you are using sources from Twellowhood and ItsatWap.

Lastly, you may be more interested in customizing every message you share. If that is the case, use Q by dlvr.it to customize your message and share it at the most optimal time.

Standard social media etiquette and attribution should be followed when sharing third party content.

Step 3. Geotag Each Tweet

dlvr.it passes location info to Twitter when we make a post on your behalf. The added information provides readers valuable location specific context when reading your tweets and allows your content to be found within local conversations.

How to automatically geotag tweets

Step 4. Include Relevant Local Hashtags with Every Update

Hashtags are key words found within the body of text or added to the end of your status update with the ‘#’ symbol before the word. Hashtags are too social as keywords are to search. You can add them to text, video and image updates. Hashtags can be single words (#SanFrancisco) or two or more words (#SanFrancisco_schools).

Hashtags make it easy to group similar conversations across social media.  Your audience uses them to discover local events or national news. Learn more about hashtags

Follow these instructions to automatically add hashtags to your social media updates.

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Have a few real estate marketing tactics that have worked for you? Leave them in the comments.

The post 4 Tips That Will Make You the Local Real Estate Marketing Expert appeared first on dlvr.it | blog.